I founded Bonsai Communications because I saw a recurring problem in B2B tech: passion and innovation almost always move faster than the brand.
In my 20+ years as a communications and PR strategist, I’ve sat in the rooms where category leaders are defined. I’ve seen how a muddled narrative acts as a growth liability, slowing down sales and confusing investors. I launched Bonsai to be the partner I often looked for - one who combines the precision of a veteran strategist with the boots-on-the-ground velocity of a teammate.
My approach is rooted in the art of pruning. I help you strip away the technical noise to reveal a narrative that isn't just a story, but a strategic asset. Whether we are architecting your category or optimizing your brand for the generative search era, my goal is the same: to ensure your market authority finally matches your technical ingenuity.

Jessica MacGregor
Founder
